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2. Needs/Audience Assessment
   

3. The first step in any science communication project is defining your audience. Needs/Audience Assessment ensures that your outreach efforts are suitable for your audiences thus ensuring a more efficient delivery of information and more cost effective use of limited resources.
   

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6. Science writing, science communication review and editing
   

7. Those closest to their research are often unaware of “jargon” or other terms unfamiliar to non-expert audiences contained in their public communication materials. Working closely with your science team, Science for Society will critically review

   

   communication materials (e.g. books, websites, brochures, exhibits etc.) to spot potentially problematic terminology, and help you draft materials that are suitable for your intended audiences.
   

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10. Program development/logic modeling
    

11. A critical step in the development of your communication or outreach materials is defining your communication goals and your preferred outcomes. S4S will support your program development process by constructing logic models to define objectives, benchmarks, outcomes and timelines associated with your outreach plans, and decision making on project objectives based on your intended audiences and anticipated outcomes.
    

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1. Pilot testing
   

2. Test your ideas with your intended audience before committing resources to final products. Find out what works, what doesn’t work, what your audience responds to positively or negatively and apply that knowledge to the development of your outreach products.